CUSTOMER RETENTION: A STUDY ON INDIAN BANKS

Customer Relationship Management in Indian Commercial Banks

In this day and age, customers are regarded as an article of trade. With the growth of Service Marketing, Customer Relationship Management (CRM) advanced and became popular in India. CRM became crucial to cope up with exceeding competitive global market. (CRM) in a bank bring about important phases such as incorporating the communication tools to meet the needs of customers, referring each cust...

a study on the effectiveness of task types (noticing-reformulation) on iranian low intermediate efl learners’ retention of collocations

چکیده پژوهش شبه تجربی حاضر به بررسی بکارگیری تمارین کلاسی که برانگیزنده آگاهی و توجه آگاهانه به همایندها بعنوان بخشی از یک دوره ی مکالمه زبان خارجی در یکی از آموزشگاه های زبان انگلیسی ایران است می پردازد.

Impact of Customer Service Practices on Customer Satisfaction and Retention

In any business to customer (B2C) or business to business (B2B) type of environment, a customer is the ultimate goal and objective. More often than not, it can be quite an issue. This perhaps due to the fact that organizations sometimes do not really understand of what actually goes on in a customer’s mind. As such, this predicament has provided as a challenge task to most business conglomerate...

Machine-Learning Techniques for Customer Retention: A Comparative Study

Nowadays, customers have become more interested in the quality of service (QoS) that organizations can provide them. Services provided by different vendors are not highly distinguished which increases competition between organizations to maintain and increase their QoS. Customer Relationship Management systems are used to enable organizations to acquire new customers, establish a continuous rel...

A Study of Customer Satisfaction in Indian Banking